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Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

If Steve Jobs was the unofficial face of technology, then Kristina Halvorson is the undisputed leader of content strategy. More and more, the platforms are catering to this and the way people like to engage. The main thing content needs to be is usable and useful. As a community manager you notice people, content and schedule are required. I chatted with Paul Biederman, design expert and social media friend about his take on visual and our content strategies. What is digital experience – “Content Strategy for the Web” is a book she recommends. Paul shares his expertise in his interview and in the Slideshare he prepared to add even more value to his If you look across the web and especially on the social platforms, you will see that people love sharing pictures and meme-style images! Shopping habits have changed over the last few years. The most effective web strategies include 4 different kinds of content. No longer do people like visiting a retail store and checking out the goods that they want to purchase.